Standing out on calls

We don't like cold calling very much because it's time-consuming and leads to little success.
 
However, we occasionally have to make them calls, and it's a great way to sharpen your sales skills.
 
In this edition of FTDOMA, I am going to look at one VERY practical way to stand out from other cold-callers.
 
Clue: it's not about telling people you are different, it's about showing people you are!
 
Oh, and I'll also be announcing a cold-call workshop that's coming up soon.