There is a big difference between recruiters who run a business and business owners who happen to run a recruitment company.
In the video, I mention the kinds of things that business owners do a lot of. Here are some examples for you: -
- Planning and then monitoring the performance of business change projects
- Investing in themselves by learning and being exposed to new tools, techniques and ideas
- Experimenting with new things
- Looking for weaknesses and planning to rectify them
- Spending time developing the team
- Internal communication.
I'd start by devoting two hours a week to the above items and then build up from there.
The more you work "on" your business today, the less you'll need to work "in" your business tomorrow.
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