Websites – do they matter?

The role and significance of websites have evolved. In the 90s, websites were primarily digital brochures, but people's attention spans are shorter in today's fast-paced world. They visit websites out of curiosity or after encountering a business elsewhere.

Three vital rules worth remembering for a successful website are:

• remain consistent in your messaging across all platforms.
• make it easy to navigate.
• provide valuable content to attract visitors.

It is essential to ensure your content is concise and easy to read. Incorporating interesting material like blog posts, videos, and other compelling content will all help to boost website traffic.