The Truth About Brands

A brand is a shortcut. It means people see something that conjures up a vision they either want to engage with or don't.
 
McDonald's – the golden arches, the fluffy buns and that Gurkin they always add to it.
 
You're either licking your lips now or going "yuk, I'd rather not".
 
That is the power of a brand. But you aren't McDonald's, and neither are you Apple, Mercedes, Disney, or any other big brands.
 
So, what does a brand mean to you, and how can you build one and make it work for you?
 
That's what I explain in this video.