Why Recruiters Need to Get Edgy
Recruitment is splitting into two very different worlds:
- The Commodity End: High-volume, low-margin, AI-driven, outsourced. It’s about efficiency, not intimacy. And it’s where scale wins - or crushes.
- The Value End: Hyper-niche, personality-led, high-touch. It’s about trust, nuance, and human chemistry. It’s where being you is a differentiator, too.
That fork in the road is real. And for smaller players, trying to compete on price or process is a losing game.
But if you can stand out as a 3-D individual - maybe even a bit edgy, then you stand a chance of winning.
It’s not about being outrageous. It’s about being unmistakably you.
About this blog
Mike Ames
Author
During 36 years in business, Iā€™ve learnt a lot about growing businesses. In these short video blogs, I share what Iā€™ve learned on BD, client care, staff attraction, marketing, leadership and much more.
