Start building your own Composite USP
What if the secret to standing out in recruitment isn't having one extraordinary USP, but several small advantages working together?
In this post I introduce the concept of the Composite USP: a collection of small, practical improvements that, when combined, create a recruitment service that clients genuinely value and competitors struggle to match.
You'll discover:
- Why most recruiters don't have a true USP
- What "SILI" features are and why they matter
- How simple additions can elevate your delivery process
- Practical examples you can implement immediately
- The key to making clients see you as a true professional
None of these ideas are revolutionary on their own. Together, they can completely change how clients perceive your service.
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About this blog
Mike Ames
Author
During 36 years in business, Iā€™ve learnt a lot about growing businesses. In these short video blogs, I share what Iā€™ve learned on BD, client care, staff attraction, marketing, leadership and much more.
