Buying Drivers
Quick question for you…
Why do some deals feel like a constant struggle, while others seem to close themselves?
It’s not luck.
And it’s not just about price.
Most sales are won (or lost) based on one simple thing: whether you’re speaking to what actually drives the buyer.
In this post I break down:
- Why the UK recruitment market still offers massive opportunity
- The real reason clients choose one supplier over another
- The key “buying drivers” you need to uncover in every conversation
- And how to shape your message so clients think “this is exactly what we need”
Once you understand this, your conversations change and so do your results.
If you’ve ever felt like you’re doing everything right but still not closing as much as you should, this will make things click.
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About this blog
Mike Ames
Author
During 36 years in business, Iā€™ve learnt a lot about growing businesses. In these short video blogs, I share what Iā€™ve learned on BD, client care, staff attraction, marketing, leadership and much more.
