The Real Job Of Content
Most people create content to “add value”… but that’s not actually why it matters.
The real power of content is simple.
It’s about engineering touchpoints, starting conversations. Keeping them alive and stopping existing conversations from going dark and dying.
In this short post, I break down how to use chunky content, thin content, and a simple LinkedIn message to stay top‑of‑mind without ever sounding salesy.
Worth a look, I promise it’ll change how you think about content.
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About this blog
Mike Ames
Author
During 36 years in business, I’ve learnt a lot about growing businesses. In these short video blogs, I share what I’ve learned on BD, client care, staff attraction, marketing, leadership and much more.
