The Hidden Cost of Underused Software
One of the most expensive, least talked about problems in modern business is that we buy software but then use a fraction of its functionality.
For example, take Excel: it’s the Formula 1 car of office software, yet most people drive it like a wheelbarrow (I know I do for one).
And Excel is just one example alongside CRM/ATS systems, apps on your phone, messaging software etc.
Before you spend another penny on software, I suggest you max out the value of your current tech stack.
Learn what it can actually do. Push it. Stretch it. Use the features you’ve been ignoring for years. Only then can you make an informed decision about whether you truly need something new.
Because when software does the work, humans can do higher‑value work and that’s the whole point of technology.
It’s simple: productivity = profitability.
And the fastest way to boost both is to stop chasing shiny new tools and start unlocking the power of the ones you already have.
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About this blog
Mike Ames
Author
During 36 years in business, I’ve learnt a lot about growing businesses. In these short video blogs, I share what I’ve learned on BD, client care, staff attraction, marketing, leadership and much more.
