Thinking differently about your USPs

The clients you have use you for a reason. If they do then others will too. You just need to know what those reasons are.

And that’s the easy bit...

You don't have to guess.

You can simply ask them.

It's a ridiculously simple exercise that often uncovers powerful selling points you've been overlooking for years because they seem too obvious, too ordinary, or not "unique enough."

Spoiler alert: your clients don't care whether they're unique. They care whether there are what they want.

If you've ever found yourself thinking, "I'm not really different from everyone else," this one's for you.