The 4 Cs of Communication
Quick question: Are people buying what you actually do… or what they think you do?
The truth is, what people buy from you is their perception of what you offer.
They haven’t used your product or service yet, they only know what you show them, tell them, and communicate.
So if your growth isn’t where you want it to be, you don’t have a product problem… you have a perception and communication problem.
Your job is to communicate exactly what you do and why people should choose you. The product might be great, but if the message is off, people won’t buy.
That’s where the Four C’s of Communication come in and I explain why missing even one of them can mean your message falls flat in this post.
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About this blog
Mike Ames
Author
During 36 years in business, Iā€™ve learnt a lot about growing businesses. In these short video blogs, I share what Iā€™ve learned on BD, client care, staff attraction, marketing, leadership and much more.
