Focus on Less and Get More

I have seen LinkedIn headlines that are like fishing trips – a big net to catch a wide group of prospects.
 
Except it achieves the opposite trying to be everything to everybody ends up being nothing to anybody.
 
The answer is to focus on what you do best and use that to win a client, then cross-sell whatever else you offer.
 
In this edition of FTDOMA, I explore the whys, hows, and whats of this very important topic.
 
As the title suggests, the more you focus, the more you win.
 
Put another way: concentrate to penetrate and penetrate to accumulate!