A Different Way to Position Your Recruitment Business
Should You Market Yourself as a Professional Service Provider?
It’s a thought-provoking question that could transform the way clients perceive your business.
In this vlog I draw on a conversation with a recruitment business owner who chose to position his company as a professional service provider rather than simply a recruiter, and I examine the qualities that define trusted professional firms, including consistency, reliability, measurable results, and clear standards of service.
Could adopting a professional services mindset help you stand out in a crowded market, build greater trust with clients, and create a stronger competitive advantage?
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About this blog
Mike Ames
Author
During 36 years in business, Iā€™ve learnt a lot about growing businesses. In these short video blogs, I share what Iā€™ve learned on BD, client care, staff attraction, marketing, leadership and much more.
