Real Networking

We’ve uncovered something that may, or may not, surprise you,  but it should change how you prioritise your BD time. 

Around 70–80% of your new clients will come from your extended network (the people you know and the people they know). 

And almost all of your high‑value accounts (the ones that move the needle) come from relationships you’ve already built. 

The problem? Most recruiters (and most owners) are sitting on a mountain of lapsed relationships: placed candidates, old hiring managers, past clients, warm contacts… all forgotten simply because life got busy. 

In this post, I break down a simple, non‑salesy way to reignite those relationships and turn them into revenue again.