A Cheat for Building a Niche

Building a niche is hard.
 
You must choose the right discipline, not too big so you stand a chance of cornering the market but not too small so you can’t make enough money.
 
Plus, the competition will probably have already occupied the most lucrative niches before you even start.
 
But supposing there was a way to cheat the system?
 
Well, that’s the subject of this week’s FTDOMA.
 
We are going to explore a way to niche down in any discipline, and it is much less hassle to build your candidate/contractor pool.
 
SPOILER ALERT: think quality, not discipline.