Small items with a very large impact

You go to a restaurant, and at the end of the meal, they come round with the bill and a heap of mint chocolates and ask you how many you’d like.
 
Or, before a visit to a Spa hotel, they ask you about your preference for the size of the dressing gowns, and when you arrive, that’s the size they give you.
 
Or, on the anniversary of doing business with a client, you get a thank you card in the post or a personalised thank you video via email.
 
All of these are Sili features, Small Items with a Large Impact.
 
Build them into your service, and they will differentiate you, make people believe you get the big things right and increase referrals.