A neat little sales trick

My old boss used to present a list of his current clients to prospects during a pitch.
 
He’d then say, “I can arrange for you to speak to any of these people. They’ll all vouch that what I’ve just said is true”.
 
Steve Guest used to take a folder of printed testimonials on headed notepaper along to a pitch to get the same effect.
 
Well, in this edition of FTDOMA I’m going to share a modern equivalent of the above.
 
While prospects will decide emotionally whether to use you or not, some need proof that their decision is the right one.
 
This neat little sales trick will tick that box.