Podcasting as a Business Tool, Not a Broadcast
Let’s be honest, podcasts are often misunderstood.
Some people jump in expecting instant fame. Others avoid them altogether, thinking they’re too technical or time-consuming.
But here’s the truth: podcasts are easy to produce and distribute and can be incredibly powerful, provided you use them the right way.
- Not as a fame machine.
- Not as a content factory.
- But as a relationship engine.
Used strategically, a podcast becomes a tool for starting meaningful conversations, building credibility, and opening doors, regardless of how many people listen.
If you’ve ever wondered whether starting a podcast is worth it, this perspective might change your mind.
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About this blog
Mike Ames
Author
During 36 years in business, Iā€™ve learnt a lot about growing businesses. In these short video blogs, I share what Iā€™ve learned on BD, client care, staff attraction, marketing, leadership and much more.
