Using positive deviance to boost your results

When two American doctors started working with Vietnamese families to reduce malnutrition levels in children they came across a new phenomenon. 

Positive Deviance.

In other words, they looked at people who were in the minority but were consistently getting above-average results.
 
They then replicated the behaviour of the positive deviants with an amazing outcome.
 
Well, you can do the same with your business, and in this post, I explain how.
 
Positive deviation is often overlooked because we tend to focus on problems that need fixing.
 
However, looking for things that deliver better than expected results can be 10 times more productive.
 
Check it out and let me know what you think in the comments.