Busting the personal branding myths

A brand is like a shortcut. People see part of yours, and an internal box is ticked (or it isn’t).
 
That’s why the corporates spend millions of pounds building their brands.
 
See the golden arches or an apple with a bite out of it and feel it’s okay to get your credit card out. Right?
 
It might be for big corporations, but it's different for solopreneurs or small rec firms.
 
In this edition of FTDOMA, I unpick company and personal branding to make knowing what you must do easy.
 
The good news is that most of your brand is not down to image and messaging. There is something far more important.