Something neat you may not know about LinkedIn

Let’s start by looking at the pros and cons of running a LinkedIn Newsletter: - 

• They are free.
• They always reach the inbox.
• LinkedIn invites people to subscribe.
• If you primarily produce content, you can send out a promotional post every now and then.
• It’s easy to invite people to subscribe yourself.
• It builds up a selection of really good quality content you can point people towards when you connect.
• You can use it as a feed into your email newsletter.
• You can’t see who is reading it or clicking on links.
• LinkedIn owns your newsletter – they may withdraw it at any time 

However, LinkedIn newsletters also have a very neat feature that you may find even more useful.

You can have more than one!

In this edition of FTDOMA I show you how to create a second (or first if you don’t have one) LinkedIn newsletter.