Kill two BD birds with one stone
Some years ago, I decided to conduct research into why there were so few women in senior positions within law firms.
A great idea for a piece of worthwhile content but it also had an unexpected yet very beneficial upside.
I started conversations with around 15 decision makers in law firms that were great ICP matches.
In this edition of FTDOMA I explain what I did and how I got the introductions.
Honestly, it was a doddle and I have to say, I had a 100% success rate on turning an introduction into a conversation.
I think it could work for you, too.