Finding gold nuggets in your database

When I started, an agency’s database (called a register in those days) was everything.

Agencies were partly valued on the size and integrity of their databases.

Potential clients wanted to know how big it was and who was on it.

These days, we rely more on the job boards and LinkedIn to source candidates.

But there’s some relatively easy money to be made by mining your database.

In this post, I dig deeper into this topic following a conversation with a Director at Bullhorn.

I’ll also add in something that Bullhorn don’t do, which will amplify your results even more.

You could be sitting on unrealised revenue – is it about time you liberated it?