A better pitch equals more clients
I came across an interesting take recently, a respected sales coach suggesting that pitches are no longer needed.
It got me thinking.
Because in my experience, the pitch isn’t dead at all… it’s actually the most pivotal moment in the entire sales process.
Done right, it doesn’t feel like pitching.
- It feels like understanding.
- It feels like clarity.
- It feels like a natural next step.
If you’re involved in sales, business development, or client conversations in any way, this post is well worth a few minutes of your time.
I’d love to hear your take on it as well — especially if you’ve moved away from pitching altogether.
Let me know if it hits home.
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About this blog
Mike Ames
Author
During 36 years in business, Iā€™ve learnt a lot about growing businesses. In these short video blogs, I share what Iā€™ve learned on BD, client care, staff attraction, marketing, leadership and much more.
