Mastermind: The Secret to Winning High-Value Clients Without Cold-calling
Winning high-value clients is what builds valuable and highly profitable companies.
Trouble is, high-value clients are hard to get and everybody is targeting them. Only a few people are skilled enough to win them through cold-calling so that isn't a reliable or scalable way to do it.
However, there is a proven formula for building relationships with decision-makers in high-value companies. It's called The Factory Model and that’s what this webinar is all about.
- How to identify a high-value prospect
- Starting a dialogue with well protected and indifferent decision maker
- How to create strong relationships with the decision-makers
- A 4-step sales pitch system that increases your chances of winning the deal
It deskills the whole process, allowing small and micro businesses to either achieve the same results, for less effort OR to achieve even better results for the same effort.
It's a system designed for firms that don't have, or don't want, large marketing budgets. In fact, you can make a version of it work without spending a penny on traditional marketing!
My team and I grew and sold two multi-million ££££ IT and recruitment firms using a version of this system. Watch to find out how we did it.
Bonus Webinar
We referenced several times the work we had done with senior decision-makers in firms that many would view as being ideal high-value customers. Two guests on one of our previous masterminds covered this subject in depth.
- Barry Hoffman, MD of People & Corporate Services at Landsec
- Kathy Cooper, Director of Corporate Audit at Jaguar and Land Rover
The whole webinar is enlightening but the clip Mike specifically referred to starts at 10:41.
