It’s estimated that at any one time only between 1% and 5% of your market are open to an approach by a new supplier. This means if you approach them outside of this time you’ll almost certainly get nowhere.

One way around this is to use great content to change the narrative away from what you sell to something that they’ll find interesting, useful, or emotionally compelling.

This means they are significantly more likely to start a conversation with you which is the first step to making them into a client.

Deskilling and accelerating the process of winning new clients is one benefit of great content but it can also help you to stand apart from your competition for all the right reasons.

The trouble is creating and then using great content is harder than it looks which is why we held this webinar.  Mike interviewed our very own Content King, Pete Ames to:

❶ Explore the full uses content has (more than just winning new clients)
❷ Teach you how to identify topics that will connect with your audience
❸ Look at the range of formats you can use to present your content
❹ Show you how to use your content when you’ve created it

We live in the content age – you just need to know how to create and use it properly to win more new clients and far more besides.