Using LinkedIn for business development can be highly effective, but there's a lot of misinformation out there about how to do it in our market.

In a recent session with a client of mine they managed to pick up 19 introductions and six commercial conversations from their LinkedIn Network.

Let me tell you how they did it.

In this week's message Mike shares some insights on client care.

- Client care is all about building real connections with clients and making them feel special, appreciated, understood, trusted, and happy.

- It's essential to prioritise building relationships with hiring managers and putting effort into nurturing those connections.

- The main focus should be on valuing the people and relationships rather than simply focusing on the financial aspects of an account.

The role and significance of websites have evolved. In the 90s, websites were primarily digital brochures, but people's attention spans are shorter in today's fast-paced world. They visit websites out of curiosity or after encountering a business elsewhere.

Three vital rules worth remembering for a successful website are:

• remain consistent in your messaging across all platforms.
• make it easy to navigate.
• provide valuable content to attract visitors.

It is essential to ensure your content is concise and easy to read. Incorporating interesting material like blog posts, videos, and other compelling content will all help to boost website traffic.

The P&L Growth Summit introduced a five-component framework for change:

• Direction
• Knowledge
• Support
• Accountability
• Time

Devoting sufficient time to work on your business is crucial, and establishing realistic and practical deadlines is pivotal.

I hope this week's message gives you some food for thought and eases any pressure you may be feeling about reaching your goals.

Let's shift our focus to over-performers, not just under-performers.

Their unique approach leads to positive results, and we can all benefit from understanding their methods. 

Consider incorporating moments for relaxation, reenergizing, reflection, and review into your routine.

Doing this will give you dedicated time and mental clarity to focus on developing your business rather than just managing it.

Prioritising these activities is crucial to achieving success and preventing burnout.

I may provide a little insight into how you can achieve this by sharing my thoughts while barbecuing on the seafront in Wales.

If I could only do one marketing activity and had zero budget, it would be this - guest podcasting.

This means somebody else has created an audience and is going to get your thoughts, opinions, expert knowledge, and whatever else you have to say in front of it.

It costs nothing except a few minutes of your time. Once published, it is there forever, and yes, it can generate opportunities and win new clients.

It is an easy way to get exposure and put yourself in the position of thought leader in your space.

I give you the first steps you need to get started finding these podcasts.

Recruiting top talent while maintaining quality and performance can be a daunting task.

However, you can increase efficiency and improve results by categorising recruitment functions into manageable tasks, as I mentioned in a recent LinkedIn post.

Drawing parallels to Henry Ford's car manufacturing principles, layered fulfilment offers a streamlined approach to recruitment that can significantly reduce costs and enhance profits.

Don't just take our word for it; our clients have seen remarkable success by transitioning to this model, as they discussed in a podcast that you can access here.

To achieve outstanding results, confidently embrace layered fulfilment and let us support you in its effective implementation.

Years ago we did some research on what hiring managers looked for in their recruitment agencies.

It turns out they wanted three things that are obvious but are also often ignored by agencies.

In this edition of FTDOMA I share those three things and then discuss how you can increase the chances of delivering what your clients really want.

BTW I saved my favourite story until last – I know it will make you smile.