The P&L Growth Summit introduced a five-component framework for change:

• Direction
• Knowledge
• Support
• Accountability
• Time

Devoting sufficient time to work on your business is crucial, and establishing realistic and practical deadlines is pivotal.

I hope this week's message gives you some food for thought and eases any pressure you may be feeling about reaching your goals.

Let's shift our focus to over-performers, not just under-performers.

Their unique approach leads to positive results, and we can all benefit from understanding their methods. 

Consider incorporating moments for relaxation, reenergizing, reflection, and review into your routine.

Doing this will give you dedicated time and mental clarity to focus on developing your business rather than just managing it.

Prioritising these activities is crucial to achieving success and preventing burnout.

I may provide a little insight into how you can achieve this by sharing my thoughts while barbecuing on the seafront in Wales.

If I could only do one marketing activity and had zero budget, it would be this - guest podcasting.

This means somebody else has created an audience and is going to get your thoughts, opinions, expert knowledge, and whatever else you have to say in front of it.

It costs nothing except a few minutes of your time. Once published, it is there forever, and yes, it can generate opportunities and win new clients.

It is an easy way to get exposure and put yourself in the position of thought leader in your space.

I give you the first steps you need to get started finding these podcasts.

Recruiting top talent while maintaining quality and performance can be a daunting task.

However, you can increase efficiency and improve results by categorising recruitment functions into manageable tasks, as I mentioned in a recent LinkedIn post.

Drawing parallels to Henry Ford's car manufacturing principles, layered fulfilment offers a streamlined approach to recruitment that can significantly reduce costs and enhance profits.

Don't just take our word for it; our clients have seen remarkable success by transitioning to this model, as they discussed in a podcast that you can access here.

To achieve outstanding results, confidently embrace layered fulfilment and let us support you in its effective implementation.

Years ago we did some research on what hiring managers looked for in their recruitment agencies.

It turns out they wanted three things that are obvious but are also often ignored by agencies.

In this edition of FTDOMA I share those three things and then discuss how you can increase the chances of delivering what your clients really want.

BTW I saved my favourite story until last – I know it will make you smile.

Are you struggling to start a conversation with a new prospect?

Do you feel like the decision-makers in high-value companies don't need your product or service? This week's post has got you covered.

I will share an interesting story that will help you approach those hard-to-reach prospects and make them realise the value of what you have to offer.

Plus, I am excited to announce two upcoming workshops, one focusing specifically on conversation starters. Don't miss out on this opportunity to learn and improve your sales game.

Let's cut to the chase. If you're not reaching out to your clients regularly, you're doing it wrong. In today's market, staying connected with your clients is crucial, even when there's no work available.

Show your clients that you care about more than just revenue. By catching up, asking about their well-being, and sharing news, you'll build stronger relationships and be top-of-mind when new opportunities arise.

So, let's prioritise client care and reap the rewards of more business.

Are you prepared to navigate a flatter market? If not, you may be missing out on key opportunities.

In a flatter market, it's crucial to increase client care and visibility. 

Additionally, active management is key, where activity targets need to be set for those who aren't meeting their revenue targets.

Finally, customer service is crucial, with increased communication and visibility more important than ever in a flatter market.

Want to take control of your agency's success? Focus on niches and micro niches.

You can charge higher rates and attract more clients and candidates by honing in on a niche.

With a micro niche, you can establish yourself as the go-to expert in a specific area, earning even more money. Bypassing supply lists, attracting more people, and raising your margins significantly. 

Start building your niche or micro niche today and confidently watch your business soar above the competition.