A pitching deck should guide the pitch with passion and distinctiveness; find out more in this week's video.

Video testimonials are a powerful tool for increasing your authenticity and gaining trust with prospective clients.

Here's why I think they are worth the effort.

When you first meet someone, prospect or candidate, you have to leave a strong first impression.

Mike discusses the five essential points you should master getting across to a new contact in that first meeting to leave a great first impression.

Using LinkedIn for business development can be highly effective, but there's a lot of misinformation out there about how to do it in our market.

In a recent session with a client of mine they managed to pick up 19 introductions and six commercial conversations from their LinkedIn Network.

Let me tell you how they did it.

In this week's message Mike shares some insights on client care.

- Client care is all about building real connections with clients and making them feel special, appreciated, understood, trusted, and happy.

- It's essential to prioritise building relationships with hiring managers and putting effort into nurturing those connections.

- The main focus should be on valuing the people and relationships rather than simply focusing on the financial aspects of an account.

The role and significance of websites have evolved. In the 90s, websites were primarily digital brochures, but people's attention spans are shorter in today's fast-paced world. They visit websites out of curiosity or after encountering a business elsewhere.

Three vital rules worth remembering for a successful website are:

• remain consistent in your messaging across all platforms.
• make it easy to navigate.
• provide valuable content to attract visitors.

It is essential to ensure your content is concise and easy to read. Incorporating interesting material like blog posts, videos, and other compelling content will all help to boost website traffic.

The P&L Growth Summit introduced a five-component framework for change:

• Direction
• Knowledge
• Support
• Accountability
• Time

Devoting sufficient time to work on your business is crucial, and establishing realistic and practical deadlines is pivotal.

I hope this week's message gives you some food for thought and eases any pressure you may be feeling about reaching your goals.

Let's shift our focus to over-performers, not just under-performers.

Their unique approach leads to positive results, and we can all benefit from understanding their methods. 

Consider incorporating moments for relaxation, reenergizing, reflection, and review into your routine.

Doing this will give you dedicated time and mental clarity to focus on developing your business rather than just managing it.

Prioritising these activities is crucial to achieving success and preventing burnout.

I may provide a little insight into how you can achieve this by sharing my thoughts while barbecuing on the seafront in Wales.