Are you are struggling to win over prospects?  You're not alone.  In this week's message I share some valuable insights that can help you convince them to choose you.

I cover the three most powerful ways to win clients:

1. Prove the value of what you're selling.

2. Case studies

3. Testimonials

When combined with data and case studies, testimonials are a critical element in establishing credibility and winning clients.  Video testimonials in particular have a five-fold higher believability rate than written ones.

So, if you want to improve your chances of success, start incorporating testimonials into your sales strategy today!

Having a strong company culture helps to motivate everyone to do their best work.

It really is worth taking the time to work out what values and beliefs are the most important for your company and then ensuring that your policies, practices, and behaviours all uphold these

Getting this right really is the bedrock of success and can help you drive your business forward and become extraordinary.

How are some recruitment teams so much more profitable than others?

It's a good question and there’s always a reason, it’s not by accident.

It's simply that your service and reputation has to be so good that they can't ignore you.

To watch a recording of the MARShow I mention in this message, click here. It will make you think about your business in a different way.

In this week's message, I'm focusing on the benefits of using LinkedIn posts to maximise impressions and interactions. 

If you have this covered, then great, you're ahead of the game.  But, if you feel that you need to work smarter using LinkedIn, then come along to the workshop we're running for members on the 12th of March and we'll take you through our LinkedIn formula to get you up to speed.

We'd love to see you at the workshop. If you would like to receive an invitation, please let me know.

In this week’s video I’m talking about your USPs (reasons to use you).

Another year is nearly over, but plenty of great things are lined up for 2024.

In this final message for 2023, I touch on the new content we’ve just added to the portal, which is all about moving away from pure 360s.

I also have a message for everybody who feels knackered after what has been a tough 2023.

If you’re not entirely happy with your business the way it is, then you need to change it. 

This programme has all the knowledge you need to build a business that gives you the income, freedom and wealth you want. 

But the missing ingredient is time and that’s what this message is all about. 

It’s about that time of year when we are thinking about the changes we want to make in 2024.

In other words, we are planning ahead.

In this video, I explain the three biggest bear traps I see business owners make when planning.

I also explain how you can avoid them.

Take a look as soon as you can because January 1^st is getting ever closer!

There is a big difference between recruiters who run a business and business owners who happen to run a recruitment company.

 In the video, I mention the kinds of things that business owners do a lot of. Here are some examples for you: -

1. Think long-term and plan years in advance.
2. Move themselves out of the day-to-day running of the business.
3. Take calculated and well thought-out risks.
4. Manage by data, not by proximity.
5. An obsession with marginal gains.
6. Work on their business a lot by doing things like: -

                - Planning and then monitoring the performance of business change projects

                - Investing in themselves by learning and being exposed to new tools, techniques and ideas

                - Experimenting with new things

                - Looking for weaknesses and planning to rectify them

                - Spending time developing the team

                - Internal communication.

 I'd start by devoting two hours a week to the above items and ...

36 years in recruitment has it's advantages, and the must valuable is that I can read the patterns. 

So, I've recorded a little message for all the members of our Breakthru Programme to help prepare you for what lies ahead in the 2024 recruitment market

I've also got some exciting news to share about new release and our short term plans for content related to recruitment business development to help you overcome the approaching challenges.