We all know the power of VOTC in the quest for excellence and client research.
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But it can also be used when pitching for new work.
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Lots of people talk about quality and service levels but tend to have nothing to back this up.
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So, if the prospect asks, “How do you ensure high-quality standards?” the helpless salesperson will usually waffle.
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Not so if you have a VOTC program in place, but only if you do the online surveys!
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Don’t forget we have example surveys you can use for clients and candidates.
We don't like cold calling very much because it's time-consuming and leads to little success.
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However, we occasionally have to make them calls, and it's a great way to sharpen your sales skills.
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In this edition of FTDOMA, I am going to look at one VERY practical way to stand out from other cold-callers.
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Clue: it's not about telling people you are different, it's about showing people you are!
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Oh, and I'll also be announcing a cold-call workshop that's coming up soon.
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Mike discusses the five essential points you should master getting across to a new contact in that first meeting to leave a great first impression.